As a popular student portal, the website was already pulling in organic traffic, but in December 2017, with the 2018 admission season (March ‘18 to June ‘18) ahead of them, the client approached us to better their previous years’ traffic numbers and overall website performance.
Given that the client had already done a pretty good job of driving traffic the previous admission season in 2017, it was going to be tough to beat the numbers especially with the competition having strengthened as well.
First 2 Months Focus was On-page Optimization: In the 1st 2 months from Jan-Feb ’18 we decided to make big, site wide on-page SEO changes that would have a “big” impact as opposed to focusing on optimizing independent landing pages.
Next 4 months Focus was Content Optimization: From March to June’18, our focus was on optimizing keywords and landing pages that were going to be popular in that given month.
We saw a whopping Increase of 588% in organic search traffic from Jan’18 to June’18. This was an awesome jump by any standards. This translated to a 608.70% increase in Page views from Jan’18 to June’18.