First 2 Months Focus was On-page Optimization: In the 1st 2 months from Jan-Feb ’18 we decided to make big, site wide on-page SEO changes that would have a “big” impact as opposed to focusing on optimizing independent landing pages.
Next 4 months Focus was Content Optimization: From March to June’18, our focus was on optimizing keywords and landing pages that were going to be popular in that given month.